Acclaimed for its luxury African-inspired fashion at accessible prices, Dovetailed London blends classic designs with investment fashion, epitomizing sartorial empowerment. With a vision to transform women's fashion consumption, Dovetailed emerged from Adaku's passion for luxury. Their dedication to small, impactful collections and timeless staples aligns with their ethos of designing iconic garments for women globally.
Since its 2023 inception, Dovetailed has achieved remarkable success, with global sell-out collections and a daily influx of new Colour Lovers joining the brand's vibrant community.
Dovetailed, a slow fashion leader, innovates online shopping to build community via its website, social media, and Colour Lovers' Club newsletter, making luxury fashion accessible.
This brand is on a mission to help more people add more colour and print to their wardrobes whilst being kind to people and the planet.
Our clothes are handmade with love and care from 100% cotton. When you shop with us, you are investing in inheritance pieces that are designed to last a lifetime.
Yet, we are so much more than just a fashion brand. With a firm belief that business can and should be a force for good, we manufacture our clothes in the UK and Africa.
We are proud to say that we know who made your clothes, and when you shop with us, you are helping to improve the lives of seamstresses and tailors living and working both in the UK and Africa. They say that all big businesses were once small. Thank you for joining us on this journey.