Hi! I'm Adaku - owner and founder of Dovetailed London: an award winning independent African print fashion brand that I started from my kitchen table. We are on a mission to help more people add more colour and print to their wardrobes whilst being kind to people and the planet. 

Our clothes are handmade with love and care from 100% cotton. When you shop with us, you are investing in pieces that are designed to last a lifetime; inheritance pieces that you might one day pass on to a loved one in the way that my Mum passed on her vintage St. Michael's (now M&S) shirt dress to me.

Yet, we are so much more than just a fashion brand. With a firm belief that business can and should be a force for good, we manufacture our clothes in Africa. This means that when you shop with us, you are helping to improve the lives of seamstresses and tailors living and working in Africa. Many of the world's poorest countries are on the African continent. At Dovetailed, we believe that manufacturing can help to unlock Africa's economic growth.

They say that all big businesses were once small. Thank you for joining us on this journey.